| Unit name | Electronic Commerce |
|---|---|
| Unit code | ECON30081 |
| Credit points | 20 |
| Level of study | H/6 |
| Teaching block(s) |
Teaching Block 4 (weeks 1-24) |
| Unit director | Professor. Birdi |
| Open unit status | Not open |
| Pre-requisites |
ECON10010 Introduction to Microeconomics |
| Co-requisites |
None |
| School/department | School of Economics, Finance and Management |
| Faculty | Faculty of Social Sciences and Law |
This unit introduces students to the e-commerce environment. Topics covered include an overview of the digital economy, retailing in electronic commerce, an analysis of internet consumers, e-services and market research for electronic commerce, e-marketplaces and business-to-business exchanges, dynamic pricing and e-auctions, e-business in the service industries, online publishing and knowledge dissemination, building electronic commerce applications, strategy and implementation and a brief look at mobile-commerce.
