| Unit name | Strategic Management |
|---|---|
| Unit code | ECON30083 |
| Credit points | 20 |
| Level of study | H/6 |
| Teaching block(s) |
Teaching Block 4 (weeks 1-24) |
| Unit director | Dr. Humphrey Bourne |
| Open unit status | Not open |
| Pre-requisites |
Principles of Management ECON22650 or Fundamentals of Organisation Theory ECON22651 |
| Co-requisites |
None |
| School/department | School of Economics, Finance and Management |
| Faculty | Faculty of Social Sciences and Law |
Strategic management is concerned with the future direction and scope of an organisation, developed out of a thorough understanding of its external and internal environments and of its goals and aspirations. Within the unit, theories and concepts of strategy and of strategic management are explored through a programme of lectures and tutorials. Lectures introduce theoretical concepts and ideas that inform the subject, fully illustrated with examples and stories from the world of business and management. The tutorials involve readings, exercises and case studies which encourage involvement and help students to think and act strategically through practice. Additional reading is designed to develop a depth of understanding of a subject that appears both deceptively simple and annoyingly complex. Students attending the unit will develop their ability to think and act strategically at organisational and personal levels.
This unit aims to introduce students to theories and concepts of strategy and strategic management, to develop analytical skills for identifying and resolving strategic management issues in organisations, and to practice decision making about strategic issues.
By the end of the course, students will be able to:
Lectures introduce theoretical concepts and ideas that inform the subject. Tutorials include readings, exercises and case studies. Additional reading designed to develop a depth of understanding.
Formative assessments
1. 1500-word essay which prepares students to:
2. Formative group assignment
Working in groups of 4-6, students select an actual organisation and analyse its current situation within its markets, and assess the likely threats and opportunities in its environments and make recommendations. An oral presentation and short report follows. This prepares students to:
Summative assessment
3 Hour unseen exam, which tests students’ ability to:
