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| Unit name |
Technology strategy and organisation (University of Bath unit MN50420) |
| Unit code |
AENGM0022 |
| Credit points |
10 |
| Level of study |
M/7
|
| Teaching block(s) |
Academic Year (weeks 1 - 52)
|
| Unit director |
Emeritus Professor. Partridge |
| Open unit status |
Not open |
| Pre-requisites |
None.
|
| Co-requisites |
None.
|
| School/department |
Department of Aerospace Engineering |
| Faculty |
Faculty of Engineering |
Description including Unit Aims
This unit forms part of the taught component of the EngD programme in Composites Manufacture. The purpose of the unit is to introduce Research Engineers to supply chain management, marketing, sustainability and life cycle costs.
Intended Learning Outcomes
At the end of the course students will understand:
- How an effective technology strategy creates and captures value.
- The co-evolution of technologies and industries - and how competitive forces are modified over the life-cycle.
- How technology can destroy or enhance organisational capabilities.
- The role of entrepreneurial action in technology strategy: from start-up firms to multi-national organisations.
- The role of standards and their impact on competition.
- How political and cultural forces profoundly influence the creation and execution of technological options.
- How a range of practical tools (scenario planning, real options, etc.) can be used to develop practical technology strategies.
Teaching Information
Lectures
Assessment Information
Coursework 20% Exam 80%
Reading and References
None specified.
