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| Unit name |
Strategic Management |
| Unit code |
ECON30083 |
| Credit points |
20 |
| Level of study |
H/6
|
| Teaching block(s) |
Teaching Block 4 (weeks 1-24)
|
| Unit director |
Dr. Humphrey Bourne |
| Open unit status |
Not open |
| Pre-requisites |
Organisation Theory EFIM20014 or International Business Management EFIM20003 or Management Accounting ACCG20011
|
| Co-requisites |
None
|
| School/department |
School of Economics, Finance and Management |
| Faculty |
Faculty of Social Sciences and Law |
Description including Unit Aims
Strategic management is concerned with the future direction and scope of an organisation, developed from thorough understanding of their external and internal environments and of their goals and aspirations. Within the unit, theories and concepts of strategy and of strategic management are explored through a programme of lectures and tutorials. Lectures introduce theoretical concepts and ideas that inform the subject, fully illustrated with examples and stories from the world of business and management. The tutorials involve readings, exercises and case studies which encourage involvement and help students to think and act strategically through practice. Additional reading is designed to develop a depth of understanding of a subject that appears both deceptively simple and annoyingly complex.
Intended Learning Outcomes
By the end of the course, students will be able to:
- Identify and describe a range of issues relevant to strategic management
- Explain and discuss theoretical approaches to strategic management
- Analyse and appraise practice through the application of relevant theory
- Critically evaluate the theory and practice of strategic management
- Conduct independent research using a range of sources and gain awareness of the relevance and credibility
- Demonstrate developing group working and presentational skills
Teaching Information
Lectures introduce theoretical concepts and ideas that inform the subject. Tutorials include readings, exercises and case studies. Additional reading designed to develop a depth of understanding.
Assessment Information
Formative assessments
1. 1500-word essay which prepares students to:
- Identify and describe a range of issues relevant to strategic management
- Explain and discuss theoretical approaches to strategic management
- Critically evaluate the theory and practice of strategic management
- Conduct independent research using a range of sources and gain awareness of the relevance and credibility
2. Formative group assignment
Working in groups of 4-6, students select an actual organisation and analyse its current situation within its markets, and assess the likely threats and opportunities in its environments and make recommendations. An oral presentation and short report follows. This prepares students to:
- Identify and describe a range of issues relevant to strategic management
- Analyse and appraise practice through the application of relevant theory
- Critically evaluate the theory and practice of strategic management
- Conduct independent research using a range of sources and gain awareness of the relevance and credibility
- Demonstrate developing group working and presentational skills
Summative assessment
3 Hour unseen exam, which tests students’ ability to:
- Identify and describe a range of issues relevant to strategic management
- Explain and discuss theoretical approaches to strategic management
- Analyse and appraise practice through the application of relevant theory
- Critically evaluate the theory and practice of strategic management
- Conduct independent research using a range of sources and gain awareness of the relevance and credibility.
Reading and References
- Grant, R. (2013) Contemporary Strategic Analysis (8th Edition) Chichester: Wiley
- Johnson, G., Scholes, K., & Whittington, R. (2011) Exploring Strategy (9th Edition) Harlow: Prentice-Hall
- Clegg, S., Carter, C. Kornberger, M. & Schweitzer, J (2011) Strategy: Theory and Practice, London: Sage Publications
Useful Journals
- Strategic Management Journal
