| Unit name | Entrepreneurship Action Project |
|---|---|
| Unit code | MGRC30013 |
| Credit points | 20 |
| Level of study | H/6 |
| Teaching block(s) |
Teaching Block 2 (weeks 13 - 24) |
| Unit director | Professor. Marsili |
| Open unit status | Not open |
| Units you must take before you take this one (pre-requisite units) |
MGRC20010 Technology Entrepreneurship (Effective from 25/26) |
| Units you must take alongside this one (co-requisite units) |
MGRC30001 Social Entrepreneurship |
| Units you may not take alongside this one |
None |
| School/department | University of Bristol Business School |
| Faculty | Faculty of Arts, Law and Social Sciences |
Why is this unit important?
New solutions to economic and societal problems hinge on the initiative of enterprising individual who act often at the risk that their ventures will fail. To effectively manage risk, it has been suggested to approach entrepreneurship as a ‘scientific method’ of experimentation. In this unit you will apply this approach and method to real-life situations in an action-oriented project, with the purpose of developing a business model for your own idea or of consulting for an existing enterprise or a nascent entrepreneur. In doing so, you will acquire analytical tools for creative problem solving and for assessing the value of an idea as well as enhance your entrepreneurial mindset and skill set.
How does this unit fit into your programme of study
This unit builds on the knowledge you have acquired about entrepreneurship in your programme. You will apply this knowledge to develop a business model and to test its viability by following a systematic approach of experimentation. This will involve formulate the specific assumptions that underpin your business model, gather and analyse real data to test those assumptions, and make decisions based on the findings of your research.
An overview of content
You will consider and apply various models and frameworks for developing and testing a business model, such as design thinking, entrepreneurial experimentation, lean start-up, entrepreneurial market research, feasibility study, pitching and entrepreneurial story telling.
How will students, personally, be different as a result of the unit
This unit will inspire you to be a reflective thinker when engaging in entrepreneurship. You will appreciate the importance of testing your assumptions as way to manage risk and enhance the chances of success of a novel business idea in any entrepreneurial setting such as a start-up, social enterprise, fast-growing company and consulting.
Learning Outcomes
At the end of this unit, you will be able to:
The unit will be delivered through lectorials (3 hours) which will take place every week for 10 weeks and introduce methods and approaches guiding the process of entrepreneurial learning and experimentation. Student learning will involve and be supported by a combination of activities, including project work, tutorials, interactive multimedia case studies, guest-lectures, skills workshops, presentations, visit to local incubators, focus groups, feasibility studies. One session will provide tutor and peer feedback for the formative assessment.
Tasks which help you learn and prepare you for summative tasks (formative):
Formative and summative assignment capture different stages and outcomes of the action project that will be carried out in teams with the purpose of formulating and testing a business model for a novel idea. For the formative, each team will prepare an elevator-pitch of the idea (such as a short video) to present in class for feedback from the lecturer and peer-to-peer. The elevator pitch is a key element of an entrepreneur’s toolkit and will provide a foundation for the development of the business model in the summative assessment.
Tasks which count towards your unit mark (summative):
There will be a group component (70%) and an individual component (30%) to the summative assessment. The group component relates to the more extensive materials (in addition to the elevator pitch), that entrepreneurs need to prepare when presenting their idea to investors or on crowdfunding platforms: a slides deck and documentation of the traction of the business idea. Each team will prepare a report (max 2000 words) explaining the business model, the method used to test it, the research findings (ILO 1-3), and conclusions on potential course of action (ILO 4). The mark for the group assignment is based on a 10-minutes face-to-face presentation followed by Q&As (30% of the group component and the report (70% of the group component).
The individual component will consist of a reflective piece (max 700 words) on how a challenge (or pivotal moment) that presented during the project was addressed - from the perspective of the individual student (ILO 5)
When assessment does not go to plan
Re-assessment of units within the final year of undergraduate modular programmes is not permitted (regulation 30.18)
If this unit has a Resource List, you will normally find a link to it in the Blackboard area for the unit. Sometimes there will be a separate link for each weekly topic.
If you are unable to access a list through Blackboard, you can also find it via the Resource Lists homepage. Search for the list by the unit name or code (e.g. MGRC30013).
How much time the unit requires
Each credit equates to 10 hours of total student input. For example a 20 credit unit will take you 200 hours
of study to complete. Your total learning time is made up of contact time, directed learning tasks,
independent learning and assessment activity.
See the University Workload statement relating to this unit for more information.
Assessment
The assessment methods listed in this unit specification are designed to enable students to demonstrate the named learning outcomes (LOs). Where a disability prevents a student from undertaking a specific method of assessment, schools will make reasonable adjustments to support a student to demonstrate the LO by an alternative method or with additional resources.
The Board of Examiners will consider all cases where students have failed or not completed the assessments required for credit.
The Board considers each student's outcomes across all the units which contribute to each year's programme of study. For appropriate assessments, if you have self-certificated your absence, you will normally be required to complete it the next time it runs (for assessments at the end of TB1 and TB2 this is usually in the next re-assessment period).
The Board of Examiners will take into account any exceptional circumstances and operates
within the Regulations and Code of Practice for Taught Programmes.
