Unit information: Advanced Techniques and Ethical Marketing in 2024/25

Unit name Advanced Techniques and Ethical Marketing
Unit code ORDSM0077
Credit points 20
Level of study M/7
Teaching block(s) Teaching Block 2 (weeks 13 - 24)
Unit director Dr. Tim Harris
Open unit status Not open
Units you must take before you take this one (pre-requisite units)

None

Units you must take alongside this one (co-requisite units)

None

Units you may not take alongside this one

None

School/department Bristol Dental School
Faculty Faculty of Health Sciences

Unit Information

Why is this unit important?

As your understanding of implant dentistry advances, you will come across different ways implant treatment can be delivered. It is important you know how to critique different treatment protocols, understand when they are indicated and become familiar with the evidence base that support them. Protocols to speed up treatment delivery, place implants in compromised sites and achieve different aesthetic outcomes are explored. Some advanced cases require interdisciplinary management, so this unit looks at how the wider dental team can improve dental implant outcomes. As your clinical skills advance, it is salient to consider how to ethically market your skills to your local referrer and patient population.

How does this unit fit into your programme of study?

This unit fits into the second teaching block of the second academic year of the Dental Implantology MSc programme. It covers core disciplinary competencies that are required to understand and critique the numerous advanced protocols used to deliver dental implant treatment. This unit complements the direct clinical care of patients seen and treated in the Advanced Clinical Practice unit alongside which it runs.

Your learning on this unit

An overview of content

This unit teaches about the advantages and disadvantages of advanced implant treatment protocols with a focus on the multidisciplinary management of implant cases. Ethical marketing to help develop a dental implant service is explored.

How will students, personally, be different as a result of the unit?

What you know:

You will know about when, why and how common advanced treatment protocols are used to provide dental implants in different cases.

How you think:

You will develop critical thinking when exploring advanced implant treatment protocols to develop the skills required to make safe clinical decisions for your patients. You will be taught how to centre business planning around ethical practice.

What you can do:

You will be able to identify and manage common long-term implant complications.

Learning Outcomes:

At the end of the unit a successful student will:

  1. Understand and critique advanced treatment protocols used to speed up treatment delivery, place implants in compromised sites and achieve improved aesthetic outcomes.
  2. Have knowledge of interdisciplinary management of complex implant cases.
  3. Understand how to manage common long-term complications
  4. Have knowledge of the issues involved in developing an ethical marketing strategy and implant team

How you will learn

Lectures – in-person and remote lectures will be provided to deliver larger topics in manageable pieces. These will encourage critical thinking, student interaction, motivation to learn, and an appreciation of various perspectives and values.

Small group work – you will work in groups to discuss ethical marketing strategies and team development. You will be encouraged to solve problems as a team and work with your peers to enhance your learning.

Journal club tutorials – smaller group tutorials will teach critical appraisal skills. You will be encouraged to solve problems as a team and work with your peers to enhance your learning.

Hands-on practical sessions – hand-on surgical sessions using animal models will allow you to directly practice your clinical skills with close mentorship to provide personalised feedback and reflection of skills.

How you will be assessed

Tasks which help you learn and prepare you for summative tasks (formative):

  • Journal club exercises will enable you to search and appraise the scientific literature and apply it to clinical practice. Direct feedback during journal club tutorials will give you personalised feedback and direction for further activities to improve your critical appraisal skills. This will allow you to develop critical appraisal skills to complete the audit assignment and narrated PowerPoint of 2 advanced cases.
  • Workplace-based assessments undertaken within the hands on practical days will enable you to reflect on the development of your practical skills. Direct feedback will be given to ensure you understand how to refine your skills. This learning will complement the narrated PowerPoint of 2 advanced cases.
  • Tutorial exercises will encourage you to work in groups to discuss ethical marketing strategies and dental implant team development. You will receive direct feedback during tutorials from experience mentors. This will help prepare you for the marketing strategy assessment.

Tasks which count towards your unit mark (summative):

Summative Assessment
1) Audit written assignment (25%)
2) Developing a marketing strategy assessment (25%)
3) Narrated PowerPoint of 2 advanced cases (50%)

When assessment does not go to plan

If you do not pass the unit, you will normally be given the opportunity to take a reassessment as per the Regulations and Code of Practice for Taught Programmes. Decisions on the award of reassessment will normally be taken after all taught units of the year have been completed. Reassessment will normally be in a similar format to the original assessment that has been failed.

Resources

If this unit has a Resource List, you will normally find a link to it in the Blackboard area for the unit. Sometimes there will be a separate link for each weekly topic.

If you are unable to access a list through Blackboard, you can also find it via the Resource Lists homepage. Search for the list by the unit name or code (e.g. ORDSM0077).

How much time the unit requires
Each credit equates to 10 hours of total student input. For example a 20 credit unit will take you 200 hours of study to complete. Your total learning time is made up of contact time, directed learning tasks, independent learning and assessment activity.

See the University Workload statement relating to this unit for more information.

Assessment
The assessment methods listed in this unit specification are designed to enable students to demonstrate the named learning outcomes (LOs). Where a disability prevents a student from undertaking a specific method of assessment, schools will make reasonable adjustments to support a student to demonstrate the LO by an alternative method or with additional resources.

The Board of Examiners will consider all cases where students have failed or not completed the assessments required for credit. The Board considers each student's outcomes across all the units which contribute to each year's programme of study. For appropriate assessments, if you have self-certificated your absence, you will normally be required to complete it the next time it runs (for assessments at the end of TB1 and TB2 this is usually in the next re-assessment period).
The Board of Examiners will take into account any exceptional circumstances and operates within the Regulations and Code of Practice for Taught Programmes.