| Unit name | Advanced Digital Business |
|---|---|
| Unit code | INOVM0033 |
| Credit points | 20 |
| Level of study | M/7 |
| Teaching block(s) |
Teaching Block 2 (weeks 13 - 24) |
| Unit director | Dr. Parker |
| Open unit status | Not open |
| Units you must take before you take this one (pre-requisite units) |
None |
| Units you must take alongside this one (co-requisite units) |
None |
| Units you may not take alongside this one |
None |
| School/department | Centre for Innovation |
| Faculty | Faculty of Arts |
Why is this unit important?
‘Advanced Digital Business’ is crucial for understanding the complexities and opportunities of conducting business in the digital age. This unit dives deeper into strategies for leveraging digital technologies to innovate business models, enhance customer experiences, and achieve competitive advantage. It prepares students to lead in the transformation of traditional business practices through digital innovation, making them invaluable assets in any digital-forward organisation.
How does this unit fit into your programme of study?
Following the foundational knowledge and skills developed in earlier units, "Advanced Digital Business" provides a focused exploration of digital business strategies. It builds on the digital innovation principles and the application of technology in business processes, preparing students for strategic roles in digital transformation. This unit is pivotal for students aiming to pursue careers in digital business management, entrepreneurship, or consulting, offering insights into the challenges and strategies of successful digital businesses.
An Overview of Content
This unit delves into the exploration of advanced digital business strategies and models. Throughout the course, students will engage with real-world business challenges through collaborative projects with industry partners, allowing them to apply their learning in practical settings. The unit also involves the critical evaluation of digital business practices and their impact on industry, fostering a deeper understanding of how digital strategies shape the business landscape.
Personal Development as a Result of the Unit
By engaging with this unit, students will develop valuable skills and knowledge in several key areas. In terms of knowledge, they will acquire an in-depth understanding of digital business strategies and their practical applications, providing a solid foundation for careers in the digital economy. Students will develop critical thinking and strategic planning skills tailored to digital business contexts, enhancing their analytical and decision-making abilities. Additionally, students will gain proficiency in analysing digital business models and creating innovative solutions to business challenges, equipping them with practical skills that are highly relevant in today's rapidly evolving business environment.
Learning Outcomes
How You Will Learn
The unit employs a balanced combination of theoretical learning and practical application, anchored by a project-based, collaborative approach to address real-world digital business challenges.
As part of the learning process, students will participate in industry analysis discussions and digital strategy workshops. These activities allow students to apply theoretical knowledge to practical business scenarios, enhancing their understanding of digital business strategies in real-world contexts.
Tasks which help you learn and prepare you for summative tasks (formative):
Strategic review sessions with digital business experts will be held regularly to foster business acumen. An early draft of the team-produced presentation will be reviewed to direct development and strategic alignment, offering a feedback opportunity from a panel to refine business approaches.
Tasks which count towards your unit mark (summative):
Digital Business Strategy Project, 3000 words or equivalent (75%). [ILOs 1, 2, 3, 4]
A team-produced presentation of a student-developed business solution, including research, analysis development and an outcome.
For the Team Project, the word count will be shared across the group.
Individual autoethnographic reflective critique, 1000 words or equivalent (25%). [ILOs 1, 2, 3, 4]
An individual autoethnographic reflective critique on your input into the project.
When assessment does not go to plan
When required by the Board of Examiners, you will normally complete reassessments in the same formats as those outlined above. However, the Board reserves the right to modify the form or number of reassessments required. Details of reassessments are normally confirmed by the Centre shortly after the notification of your results at the end of the academic year.
If this unit has a Resource List, you will normally find a link to it in the Blackboard area for the unit. Sometimes there will be a separate link for each weekly topic.
If you are unable to access a list through Blackboard, you can also find it via the Resource Lists homepage. Search for the list by the unit name or code (e.g. INOVM0033).
How much time the unit requires
Each credit equates to 10 hours of total student input. For example a 20 credit unit will take you 200 hours
of study to complete. Your total learning time is made up of contact time, directed learning tasks,
independent learning and assessment activity.
See the University Workload statement relating to this unit for more information.
Assessment
The assessment methods listed in this unit specification are designed to enable students to demonstrate the named learning outcomes (LOs). Where a disability prevents a student from undertaking a specific method of assessment, schools will make reasonable adjustments to support a student to demonstrate the LO by an alternative method or with additional resources.
The Board of Examiners will consider all cases where students have failed or not completed the assessments required for credit.
The Board considers each student's outcomes across all the units which contribute to each year's programme of study. For appropriate assessments, if you have self-certificated your absence, you will normally be required to complete it the next time it runs (for assessments at the end of TB1 and TB2 this is usually in the next re-assessment period).
The Board of Examiners will take into account any exceptional circumstances and operates
within the Regulations and Code of Practice for Taught Programmes.
