Unit information: Digital Markets, Competition and Regulation in 2027/28

Please note: Programme and unit information may change as the relevant academic field develops. We may also make changes to the structure of programmes and assessments to improve the student experience.

Unit name Digital Markets, Competition and Regulation
Unit code LAWDM0163
Credit points 30
Level of study M/7
Teaching block(s) Teaching Block 2 (weeks 13 - 24)
Unit director Professor. Albert Sanchez Graells
Open unit status Not open
Units you must take before you take this one (pre-requisite units)

None.

Units you must take alongside this one (co-requisite units)

None.

Units you may not take alongside this one

None.

School/department University of Bristol Law School
Faculty Faculty of Social Sciences and Law

Unit Information

Why is this unit important?
Our social and economic interactions are increasingly taking place via digital platforms typically controlled by Big Tech companies. Digital markets—those for goods or services where providers and users interact through a digital platform—display intense network effects, economies of scale, and data monopolies, which generate significant market power concentrated in a small number of global actors. Those actors can mobilise a significant volume of resources to lobby for or against certain regulatory efforts, or to circumvent them through subversive technological innovations or legal loopholes. They can also have a major impact on the working of consumer economies and, in the case of social media, liberal democracies. Policy- and law-makers are thus struggling to design effective governance of digital markets. It is difficult to strike an adequate balance between risk-based regulation and enforcement activity, while avoiding stifling innovation. This unit will help you to understand the complex regulatory challenges and trends in this area.

How does this unit fit into your programme of study?
This optional unit will provide you with advanced knowledge of regulatory trends in digital markets, with emphasis on competition law, data governance, and consumer protection. It will pay specific attention to the role of data in ‘free digital services’ markets, and to the creation of data markets. If you study the LLM in Law, Innovation and Technology, this will complement the learning in units concerning the protection of intellectual property (IP), other aspects of IT law, and the law of e-commerce. If you are on a different LLM programme, the unit will allow you to understand a self-contained regulatory system.

Your learning on this unit

An overview of content
This unit provides an overview and critical assessment of trends in the regulation of Big Tech and digital markets, including by means of, e.g., competition law, data governance, and consumer protection, focusing on the UK, EU, and US. The unit covers relevant topics concerning:

  • The regulation of digital markets.
  • Data governance and the regulation of data exchanges.
  • Structural control, including merger control, in digital markets.
  • Infringement-based enforcement of competition law and other regulatory mechanisms, including consumer protection.
  • The broader interaction between these sets of regulation and the protection of democratic values and fundamental rights.

How will students, personally, be different as a result of the unit?
You will develop a nuanced understanding of the regulatory challenges and trends in digital markets. The foundational knowledge gained through this unit will allow you to effectively build further specialism in the law and regulation of technology, and further your employability through an understanding of increasingly important markets that are driving recruitment. You will also enhance your awareness and skills as a digital citizen.

Learning Outcomes
By the end of the unit, a successful student will be able to:

  1. Describe and explain the regulatory challenges resulting from the specific characteristics of digital markets, including those linked to data access, control, and governance.
  2. Critically assess regulatory interventions aiming to tackle those challenges, showing an appreciation for the different approaches taken in digital, as compared to ‘brick and mortar’ markets.
  3. Apply advanced research skills through the identification, active engagement with, and critical assessment of primary and secondary sources on the regulation of digital markets.

How you will learn

Teaching will include a mix of learning activities such as lectures, small group work, discussions, individual tasks, and in-seminar presentations for a minimum of 10 weeks. These learning sessions can be on campus or online, and both synchronous or asynchronous.

The unit will also require directed and self-directed learning, which will include activities such as reading materials included in the unit’s reading list, accessing web-based supplementary materials, critical analysis, completion of tasks for in-seminar presentation, and completion of assessments.

How you will be assessed

Tasks which help you learn and prepare you for summative tasks (formative):
Formative assessments will come in many forms such as informal questioning, quizzes and group exercises in lectures, seminars, and asynchronous activities in the virtual learning platform. These will contribute to your learning and will not count towards your final unit mark.

There will also be a single piece of coursework (1,500 words) that will not contribute to the final unit mark. The coursework will consist in an annotated case analysis following an initial discussion of the relevant case in a lecture. This coursework will be similar in structure to one of the elements in the summative assessments (below). In addition to individual feedback, a model answer will be provided, and general feedback will also be provided in a lecture, allowing you to gain additional understanding prior to the final assessment.

Tasks which count towards your unit mark (summative):
The unit will be assessed through a coursework submission (4,000 words in total), carrying full weight towards the final mark (100%) and will assess all ILOs.

Students will answer two questions. First, a 2,000-word annotated case analysis. Second, a 2,000-word research essay that will require a critical assessment of a specific regulatory intervention by reference to a specific challenge posed by digital markets. Essay questions may include optionality to allow you to focus on a specific challenge or regulatory intervention of your choice. In preparation for the coursework, you will be expected to carry out research beyond the unit reading list.

When assessment does not go to plan:
When a student fails the unit and is eligible to resubmit, the unit will be reassessed on a like-for-like basis with new assessment questions.

Resources

If this unit has a Resource List, you will normally find a link to it in the Blackboard area for the unit. Sometimes there will be a separate link for each weekly topic.

If you are unable to access a list through Blackboard, you can also find it via the Resource Lists homepage. Search for the list by the unit name or code (e.g. LAWDM0163).

How much time the unit requires
Each credit equates to 10 hours of total student input. For example a 20 credit unit will take you 200 hours of study to complete. Your total learning time is made up of contact time, directed learning tasks, independent learning and assessment activity.

See the University Workload statement relating to this unit for more information.

Assessment
The assessment methods listed in this unit specification are designed to enable students to demonstrate the named learning outcomes (LOs). Where a disability prevents a student from undertaking a specific method of assessment, schools will make reasonable adjustments to support a student to demonstrate the LO by an alternative method or with additional resources.

The Board of Examiners will consider all cases where students have failed or not completed the assessments required for credit. The Board considers each student's outcomes across all the units which contribute to each year's programme of study. For appropriate assessments, if you have self-certificated your absence, you will normally be required to complete it the next time it runs (for assessments at the end of TB1 and TB2 this is usually in the next re-assessment period).
The Board of Examiners will take into account any exceptional circumstances and operates within the Regulations and Code of Practice for Taught Programmes.