| Unit name | Advanced Digital Media |
|---|---|
| Unit code | INOVM0029 |
| Credit points | 20 |
| Level of study | M/7 |
| Teaching block(s) |
Teaching Block 2 (weeks 13 - 24) |
| Unit director | Dr. Parker |
| Open unit status | Not open |
| Units you must take before you take this one (pre-requisite units) |
None |
| Units you must take alongside this one (co-requisite units) |
None |
| Units you may not take alongside this one |
None |
| School/department | Centre for Innovation |
| Faculty | Faculty of Arts |
Why is this unit important?
This unit delves into advanced concepts and practices in digital media production, providing students with practical experience and industry insights to excel in the dynamic field of digital media. Through collaboration with industry partners, students gain exposure to cutting-edge technologies, trends, and methodologies shaping the digital media landscape. By engaging in hands-on workshops and projects mentored by industry professionals, students develop the skills and expertise necessary to create impactful digital media content and navigate complex production processes.
How does this unit fit into your programme of study?
As a core component of the Master of Arts in Digital Innovation programme, this unit enhances students' understanding of digital media and its role in contemporary society. It builds upon foundational knowledge acquired in previous units and offers opportunities for students to specialise in areas such as video production, animation, multimedia storytelling, and interactive media. By integrating theory with practice, this unit prepares students for diverse careers in digital media production, advertising, marketing, and entertainment industries.
An overview of content
This unit focuses on advanced digital media production, immersing students in the creative and technical aspects of digital media creation. The curriculum includes hands-on experience with industry-standard tools and software, with technical support provided by industry partners. The emphasis is on collaborative work in interdisciplinary teams to develop innovative digital media projects. Additionally, students will engage in critical analysis and evaluation of digital media content and production processes, enhancing their understanding of the field. The unit encourages creative problem-solving and effective communication of ideas through various digital media formats.
How will students, personally, be different as a result of the unit?
Upon completing this unit, students will have developed advanced skills and knowledge in digital media production. They will be able to demonstrate proficiency in using industry-standard tools and software for digital media creation, supported by the technical expertise of their industry partners, enabling them to produce high-quality content. Students will also have gained the ability to critically analyse and evaluate digital media content and production processes, fostering a deeper understanding of the field. They will have honed their collaboration skills by working effectively with interdisciplinary teams, which is crucial for developing innovative digital media projects. The unit will also enhance students' creative and technical skills, enabling them to solve complex challenges in digital media production. Additionally, students will be able to communicate ideas and concepts effectively through various digital media formats, preparing them for professional success in the digital media industry.
Learning Outcomes:
How You Will Learn
Learning in this unit will be facilitated through a combination of lectures, workshops, practical exercises, group projects, and industry placements. These learning experiences are designed to engage students in experiential learning activities that enhance their practical skills, critical thinking abilities, and professional competencies in digital media production. Through this comprehensive approach, students will gain hands-on experience while also developing the analytical and professional skills necessary for success in the digital media industry.
To help students prepare for their summative assessments, they will engage in practical exercises that apply advanced digital media techniques. These activities include content creation workshops and storytelling labs, where students can refine their skills and experiment with innovative approaches. Additionally, students will participate in peer review sessions to evaluate the effectiveness of digital media strategies and narratives, offering valuable feedback and fostering collaborative learning.
Tasks which help you learn and prepare you for summative tasks (formative):
Mentorship meetings with media professionals will guide creative and technical processes. An initial media concept discussion and informal showcase will gather early feedback and direction, providing critical industry feedback on production techniques and narrative structures.
Tasks which count towards your unit mark (summative):
Team Project, 3000 words or equivalent (75%). [ILOs 1, 2, 3, 4]
A team-produced presentation of a student-developed design solution, including research, prototype(s), and relevant user input.
For the Team Project, the word count will be shared across the group.
Individual autoethnographic reflective critique, 1000 words or equivalent (25%). [ILOs 1, 2, 3, 4]
An individual autoethnographic reflective critique on your input into the project.
When assessment does not go to plan
When required by the Board of Examiners, you will normally complete reassessments in the same formats as those outlined above. However, the Board reserves the right to modify the form or number of reassessments required. Details of reassessments are normally confirmed by the Centre shortly after the notification of your results at the end of the academic year.
If this unit has a Resource List, you will normally find a link to it in the Blackboard area for the unit. Sometimes there will be a separate link for each weekly topic.
If you are unable to access a list through Blackboard, you can also find it via the Resource Lists homepage. Search for the list by the unit name or code (e.g. INOVM0029).
How much time the unit requires
Each credit equates to 10 hours of total student input. For example a 20 credit unit will take you 200 hours
of study to complete. Your total learning time is made up of contact time, directed learning tasks,
independent learning and assessment activity.
See the University Workload statement relating to this unit for more information.
Assessment
The assessment methods listed in this unit specification are designed to enable students to demonstrate the named learning outcomes (LOs). Where a disability prevents a student from undertaking a specific method of assessment, schools will make reasonable adjustments to support a student to demonstrate the LO by an alternative method or with additional resources.
The Board of Examiners will consider all cases where students have failed or not completed the assessments required for credit.
The Board considers each student's outcomes across all the units which contribute to each year's programme of study. For appropriate assessments, if you have self-certificated your absence, you will normally be required to complete it the next time it runs (for assessments at the end of TB1 and TB2 this is usually in the next re-assessment period).
The Board of Examiners will take into account any exceptional circumstances and operates
within the Regulations and Code of Practice for Taught Programmes.
