| Unit name | Advanced Manufacturing Business Models |
|---|---|
| Unit code | MGRCM0058 |
| Credit points | 20 |
| Level of study | M/7 |
| Teaching block(s) |
Teaching Block 2 (weeks 13 - 24) |
| Unit director | Dr. Sotiris Lalaounis |
| Open unit status | Not open |
| Units you must take before you take this one (pre-requisite units) |
MENGM0039 Engineering Design and Technology |
| Units you must take alongside this one (co-requisite units) |
MENGM0065 Smart Manufacturing Processes and Technologies |
| Units you may not take alongside this one |
None |
| School/department | University of Bristol Business School |
| Faculty | Faculty of Arts, Law and Social Sciences |
Why is this unit important?
Advanced Manufacturing Business Models is a unit dedicated to understanding the real-world business decision0-making, strategy and models around advanced manufacturing. The unit allows you to explore the business models that underpin advanced manufacturing design implementation and development. This will develop critical skills, developing the ability to analyse new innovations in design to understand, and critique, their business models and scope of application. Guest lecturers will share examples of design innovations using advanced manufacturing and engages you in discussion to simulate the business decision-making. This unit prepares you to support your design skills with a grounding in the business contexts in which innovations would be implemented.
How does this unit fit into your programme of study?
This unit will be an optional part of the programme, MSc Integrated Design Management, enhancing your ability to apply design thinking to business contexts. This unit is a compulsory unit in the Advanced Manufacturing pathway, taken alongside MENGM0065 Smart Manufacturing Processes and Technologies. The unit complements and supports the technical and practical elements of design in engineering in advanced manufacturing. It draws on practitioner experiences to provide conceptual and practical knowledge of business models and business decision-making in design and design application.
An overview of content
This unit is delivered alongside MENGM0065 Smart Manufacturing Processes and Technologies and develops in more depth the business context of design for advanced manufacturing. It develops knowledge of ‘Industry 4.0’, the growing applications for advanced manufacturing and the different geographical markets for adoption. The changing business environment will be discussed in theoretical and conceptual terms, drawing on international business and strategy to understand platform economies and change dynamics. You will engage with case studies and learn to identify and evaluate the types of information and decision-making needed in design and business model development. The course will also address hype and hype cycles in advanced manufacturing, developing critical insight to identify and develop financially viable business models. By the end of the course, you will have a comprehensive understanding of business models in advanced manufacturing and how and why they should be considered in design.
How will students, personally, be different as results of the unit
Upon completing this unit, you will have developed a general awareness of business models and their role in design. They will gain confidence in understanding business sectors and technological change, and the different platforms through which products and services can be delivered. They will be able to understand design and design solutions in business contexts and in different markets (sectors and geographies). You will also improve your problem-solving skills by developing design solutions and advance your critical analysis skills as they review and evaluate the commercial feasibility of advanced manufacturing applications. These skills will not only enhance your academic performance but also prepare them for real-world business challenges, making them more competitive in the job market.
Learning outcomes
Upon completing this unit, you will be able to:
ILO1 – Explain the business context in which advanced manufacturing design occurs.
ILO2 – Critically evaluate advanced manufacturing business models.
ILO3 – Formulate real world design solutions, preparing them for roles that require strategic thinking and problem-solving.
ILO4 –Work collaboratively to integrate different perspectives into a commercially feasible design solution.
The teaching method will be centred around a 3-hour lectorial session each week for ten weeks. The lectorial contains a combination of lecture, seminar, and tutorials with case study analysis.
Lectures will introduce cases about the application of advanced manufacturing and discuss different business models. This will take place in the academic context of international business to outline the key market and change dynamics. These sessions will also feature guest speakers from the industry who will present real-world examples of applications and design challenges (including failures) and provide discussion questions for further exploration.
Tutorials will focus on interactive and problem-based learning. During these sessions, you will engage in case studies where you will analyse real-world design challenges and their business models. Tutorials will also include student-centred projects that requires you to work individually or in groups to solve specific business problems. In the final weeks of the unit, you will be presenting your design solutions to industry practitioners.
Tasks which help you learn and prepare you for summative tasks (formative):
Tasks which count towards your unit mark (summative):
When assessment does not go to plan
The re-assessment will take the same form as the original assessment: If the student does not pass the sectoral case study, they should submit a new report (1,000 words). If the student does not pass the group design challenge, the individual should resubmit the new individual report for the final work (1,500 words) and an accompanying presentation slide deck. For both re-assessment options, the student should include a 500-word reflection on the importance of collaborative teamwork on managing advanced manufacturing business models.
If this unit has a Resource List, you will normally find a link to it in the Blackboard area for the unit. Sometimes there will be a separate link for each weekly topic.
If you are unable to access a list through Blackboard, you can also find it via the Resource Lists homepage. Search for the list by the unit name or code (e.g. MGRCM0058).
How much time the unit requires
Each credit equates to 10 hours of total student input. For example a 20 credit unit will take you 200 hours
of study to complete. Your total learning time is made up of contact time, directed learning tasks,
independent learning and assessment activity.
See the University Workload statement relating to this unit for more information.
Assessment
The assessment methods listed in this unit specification are designed to enable students to demonstrate the named learning outcomes (LOs). Where a disability prevents a student from undertaking a specific method of assessment, schools will make reasonable adjustments to support a student to demonstrate the LO by an alternative method or with additional resources.
The Board of Examiners will consider all cases where students have failed or not completed the assessments required for credit.
The Board considers each student's outcomes across all the units which contribute to each year's programme of study. For appropriate assessments, if you have self-certificated your absence, you will normally be required to complete it the next time it runs (for assessments at the end of TB1 and TB2 this is usually in the next re-assessment period).
The Board of Examiners will take into account any exceptional circumstances and operates
within the Regulations and Code of Practice for Taught Programmes.
