| Unit name | Entrepreneurship in the AI Age |
|---|---|
| Unit code | MGRCM0064 |
| Credit points | 20 |
| Level of study | M/7 |
| Teaching block(s) |
Teaching Block 2 (weeks 13 - 24) |
| Unit director | Dr. Cheng |
| Open unit status | Not open |
| Units you must take before you take this one (pre-requisite units) |
None |
| Units you must take alongside this one (co-requisite units) |
None |
| Units you may not take alongside this one |
None |
| School/department | University of Bristol Business School |
| Faculty | Faculty of Arts, Law and Social Sciences |
Why is this unit important?
Entrepreneurship is a vital driver of business success and economic growth. In the age of Artificial Intelligence, the practice of entrepreneurship is being fundamentally transformed unlocking previously unthinkable possibilities for the creation of business value. Yet, realising ambitious visions now requires that entrepreneurs and entrepreneurial managers know how to use AI systems to navigate complex and uncertain business landscapes. This unit will equip students with such skills by 1) helping them demystify the entrepreneurial process in the AI era through contemporary academic lenses, 2) equipping them with the practical knowledge of how and when AI tools can be used to generate value and understand what the implications of these developments are. Students will engage with real-world cases to deepen their critical understanding of entrepreneurship and will develop applied skills through hands-on exercises in AI-augmented entrepreneurship. The unit prepares students to thrive in corporate innovation settings, build successful startups, and apply AI-driven problem solving across diverse business contexts.
How does this unit fit into your programme of study
This will be the optional unit in Teaching Block (TB) 2 delivered by the Business School. The other optional unit will be “AI in the Cloud” to be delivered by colleagues from Computer Sciences & Engineering. “Entrepreneurship in the AI age” unit will equip students with academic understanding of the nature of entrepreneurship in the AI era and practical knowledge of how AI tools augment entrepreneurial practice. It thus builds on the foundational learning in TB1. This unit will directly support students’ projects in TB3 since it will afford them with the necessary skillset for solving industry problems or forming start-ups.
An overview of content
The unit will be taught by experts in the nascent field of “Entrepreneurship in the AI era” and will be further supported by guest lectures from academics and/or practitioners. You will develop sound conceptual understanding of the nature of the entrepreneurial phenomenon by being exposed to cutting edge research. In turn, you will have the opportunity to deepen critical understanding of how entrepreneurship is being reshaped in the AI era. A core part of this unit will be devoted to hands-on exercises with AI tools. Those should help illustrate the practical relevance of academic concepts and enable students to understand how AI technologies can be used competently and responsibly.
How will students, personally, be different as a result of the unit
Upon completing this unit, you will have an up-to-date understanding of the renewed shape of entrepreneurial practice in a dramatically transforming business landscape. Having developed a theoretically robust understanding of the entrepreneurial phenomenon, you should be able to stand critically towards popular mythologies around entrepreneurship and be more self-reliant in developing their autonomous business thinking. You will also be able to apply academic concepts about entrepreneurship in practice. In addition, you will have developed critical awareness of the unique opportunities emerging with AI, as well as the limitations and risks associated with the unreflective and irresponsible use of the technology.
Learning Outcomes
Upon completing this unit, you will be able to:
The teaching method will be centred around a 3-hour session each week for ten weeks. The session will contain a combination of lectures and seminars. Lectures will introduce key concepts and theoretical frameworks and will feature guest speakers from academia and/or industry who can complement both academic and practical understanding. Seminars will focus on cases studies, problem-based learning, and hands-on exercises using AI tools.
Tasks which help you learn and prepare you for summative tasks (formative):
Tasks which count towards your unit mark (summative):
When assessment does not go to plan
The re-assessment task will be the rewriting of the individual report. A recorded presentation will be used to ensure relevant learning outcomes are met without compromising accessibility or academic standards.
If this unit has a Resource List, you will normally find a link to it in the Blackboard area for the unit. Sometimes there will be a separate link for each weekly topic.
If you are unable to access a list through Blackboard, you can also find it via the Resource Lists homepage. Search for the list by the unit name or code (e.g. MGRCM0064).
How much time the unit requires
Each credit equates to 10 hours of total student input. For example a 20 credit unit will take you 200 hours
of study to complete. Your total learning time is made up of contact time, directed learning tasks,
independent learning and assessment activity.
See the University Workload statement relating to this unit for more information.
Assessment
The assessment methods listed in this unit specification are designed to enable students to demonstrate the named learning outcomes (LOs). Where a disability prevents a student from undertaking a specific method of assessment, schools will make reasonable adjustments to support a student to demonstrate the LO by an alternative method or with additional resources.
The Board of Examiners will consider all cases where students have failed or not completed the assessments required for credit.
The Board considers each student's outcomes across all the units which contribute to each year's programme of study. For appropriate assessments, if you have self-certificated your absence, you will normally be required to complete it the next time it runs (for assessments at the end of TB1 and TB2 this is usually in the next re-assessment period).
The Board of Examiners will take into account any exceptional circumstances and operates
within the Regulations and Code of Practice for Taught Programmes.
